We all have witnessed customers relying heavily on digital channels to purchase and sell products and services at a high speed. Salesforce managed services accounts that the number of online visitors to a commerce site increased by 43% in 2020. According to research, digital sales will account for 22% of all retail sales by 2023.
These numbers show the rapid growth of the eCommerce market as well as the increasing interest of online shoppers. Small businesses face an age-old problem: how do they build and expand their eCommerce strategy for small businesses with limited resources and budgets?
Salesforce Commerce Cloud: What does it mean?
Salesforce Commerce Cloud, a cloud-based commerce platform that is packed with powerful features, useful tools, and commerce portals, helps you to scale your online business and make a good digital impression. Organisations with 50-200 employees and revenue between $1M-10M are common users. It is not a platform that's only for large businesses.
What can Salesforce Commerce Cloud do for small businesses?
No-hassle Website Creation
Salesforce Commerce Cloud provided by the Salesforce consulting partners offers an advanced framework Storefront Reference Architecture that allows you to easily create a professional eCommerce website using pre-designed wireframes. The Commerce Platform offers templates, developer tools, and commerce APIs that are more powerful than other platforms.
Artificial Intelligence: The Power of Artificial Intelligence
Only when data is properly analysed, is it the greatest asset of an organisation? You can't rely on manual methods of analysing your data and applying it to your business. Salesforce offers Einstein AI, which is rare among other platforms. This gives you an AI edge that will help you make better decisions.
Einstein AI can:
Analyse and track user behavior
Offer personalized recommendations to users
Smart search suggestions made possible by Einstein Search Dictionaries
Einstein Search Recommendations can improve your search experience
Third-party apps are no longer required for data analysis
Marketing Ally
Let's take a look at a simple example to show how Commerce Cloud can help you market. Let's assume you use Mailchimp to send out emails and Google Analytics for tracking the data of users. Salesforce Commerce Cloud is a great way to manage all of your data from one place. This allows for better customer insight, efficiency, and team collaboration.
Omnichannel Functionalities
Salesforce Commerce Cloud has many features that simplify and streamline inventory management, campaign launch, and other processes. Merchants can also use their order management software to offer flexible buying options, such as ”buy anywhere, fulfill anywhere” services.
End notes
This is how Salesforce Commerce Cloud can take your eCommerce to the next level. If you also run an eCommerce store, then Manras Technologies, the leading Salesforce consulting partners, can help you with it. Visit the website www.manras.com to know more about their services